From the onslaught of ‘noise’ in the marketplace these days, finding your voice (or better still, using it loudly enough to reach) can be challenging.
This challenge is no different for the social network professional leading the way in promoting your brand, product, or business.
What’s so very cool about today’s growing freelance segment, however, is the opportunity for collaboration, and the willingness for so many to join on a project – while largely leaving their egos, agendas, and solo mantras at the proverbial door.
“As a business owner, startup launch, or even the serial entrepreneur, if you’re trying to wrap your head around the collaboration concept, think of it like the Home General Contractor of the marketing world.”
– Joe Trevors
Just this week (thus this article) we were asked to open DENNER Media up to collaboration with another Marketing Firm, as well as third creative talent in the space for the launch of an exciting brand. While the brand is exciting in and of itself, the parallel excitement in bringing together 3 different agencies and groups of creatives is palpable.
And hey, the benefits are extended to everyone involved in this collaborative effort, or any you may be involved in. Newer to the business? Chances are you’ll be working alongside some amazingly talented, seasoned veterans. Been around a while? Upside is you can impart some of your wily marketing savvy to the next generation of cat-herders and wordsmiths.
Continue reading “Cool To Collaborate”
