Cool To Collaborate

From the onslaught of ‘noise’ in the marketplace these days, finding your voice (or better still, using it loudly enough to reach) can be challenging.

This challenge is no different for the social network professional leading the way in promoting your brand, product, or business.

What’s so very cool about today’s growing freelance segment, however, is the opportunity for collaboration, and the willingness for so many to join on a project – while largely leaving their egos, agendas, and solo mantras at the proverbial door.

“As a business owner, startup launch, or even the serial entrepreneur, if you’re trying to wrap your head around the collaboration concept, think of it like the Home General Contractor of the marketing world.”

– Joe Trevors

Just this week (thus this article) we were asked to open DENNER Media up to collaboration with another Marketing Firm, as well as third creative talent in the space for the launch of an exciting brand. While the brand is exciting in and of itself, the parallel excitement in bringing together 3 different agencies and groups of creatives is palpable.

And hey, the benefits are extended to everyone involved in this collaborative effort, or any you may be involved in. Newer to the business? Chances are you’ll be working alongside some amazingly talented, seasoned veterans. Been around a while? Upside is you can impart some of your wily marketing savvy to the next generation of cat-herders and wordsmiths.

Better still, if you’re the client, you’ve not captured the best anyone’s money can buy (on your comparable budget). You now have the perspective of a variety of Agency interpretations, a multitude of talent (which may even span generations), and unlimited opportunity in vetting products and ideas, split-tests, gaps, and more, all thanks to any number of professional and personal circles that your collaborators travel in.

“Great things in business are never done by one person; they’re done by a team of people.”

– Steve Jobs

Homes get built based on a variety of specialties and influences. From the architect, to the contractor, subs in electrical, plumbing, tile, and more, to the exterior finishes, paving companies, and landscapers. And yes, while there are certainly companies out there who do ALL of those things as part of their offering, you get a uniquely varying perspective in hiring individual firms to bring the vision of your new home together.

So too, with your brand and marketing campaign.

Next time you’re considering telling the world all about your brand, company, product, or talent, by plastering it all over social media, or throwing up some cool pics on Twitter or Instagram, consider a team in collaboration before going any further. And yes, we’d love to be involved, so reach out to me here, and let’s chat about it!


The Place To BEE

No, that truly wasn’t a typo, just us being a bit funny in our almost literal ‘beehive of activity’ over here at DENNER today!

If you’re in Fredericton, NB this coming September (22nd & 23rd, to be exact), or are passing through the beautiful province of New Brunswick, we think you’d quite sincerely want to take a few moments to drop into the inaugural Maritime Honey Festival.

When asked to consider taking on The Festival for 2017, we absolutely jumped at the opportunity and, although it is largely Continue reading “The Place To BEE”

Happy Birthday, eh!

We. Are. Canadian.

We are. No questioning it, and quite proud of it!

Aykroyd was born in our Nation’s Capital, Ottawa.

Now, having said this, we’ve done some amazing work in the US and Italy, and have collaborated on other work across the US…but we absolutely love where we’re from!

And hey, what’s not to love?

We have Maple Syrup, Hockey, Poutine, Donairs, the Canadarm (to name but a few), and we’ve also given the world Alan Thicke, Michael J. Fox, Justin Bieber, Shania Twain, Celine Dion, Michael Buble, John Candy, Dan Aykroyd, Mike MyersMartin Short, and SO many other amazingly talented performers.
Continue reading “Happy Birthday, eh!”

“It’s ALIVE! It’s ALIVE!”

Many thanks to Colin Clive for what is arguably one of the most memorable, and quoted horror film lines of all time, and the foundation of the inaugural post on our new site!

While no one here holds a candle to the acting talent of Boris Karloff, we’re hoping you don’t find our site to be any 1931 Frankenstein, either…but either way, we’ve thrown the switch, and “It’s ALIVE!”.

Despite not having launched under Hollywood stardom, we are hopeful that you find… Continue reading ““It’s ALIVE! It’s ALIVE!””

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