No, we’re not talking about whether or not you should use a Samsung, iPhone, or Blackberry…we’re talking about being ‘connected’ to the online world. Social Media for Financial Advisors and Investment Professionals.
Most we’ve done initial assessments with arrive with concerns over their angst in being ‘on social media’. Minds filled with horrific tales of compliance, etc., and feeling connecting with their clients (and potential clients) by any means other than ‘snail mail’ (yup, Canada Post still exists), telephone, or fax (we know…we know).
The reality is, there are many ways to ‘connect’ with the buying public without posting in-depth financial advice, return rates, insurance premiums, and the like. In fact, one of the very best ways… to truly ‘connect’ to their potential clientele, we feel, is to avoid that entirely, and instead first connect with them on a more personal level.
Coincidentally, this recent article written by Leah Golob for Investment Executive, speaks directly to our thoughts. Getting personal, working with compliance departments, or avoiding the industry itself altogether (in staying ‘personal’ and finding other reasons the financial advisor and their prospective client would be connected).
Great article, Leah!
Having said all of this, with a (very) keen eye on compliance, it’s absolutely an option to consider discussing limited aspects of the industry on social media platforms. Every platform? Every aspect of the industry? No. It’s still all about knowing your platforms, and understanding which are best for what type of engagement.
To those of you with similar concerns, we’ve got you covered. Reach out.