Raising A Glass To Square Thunder

In the dynamic world of media and public relations, and marketing and brand development, partnerships play a crucial role in delivering exceptional results. Today, we’re raising a glass to SquareThunder in celebration of the remarkable 10-years of not only seeing the power in branding, but in having the visionary juices to back up the push behind so many cool mock-ups and campaigns. This milestone marks a decade of success, growth, and innovation as founder and ‘chief-creative’; Aaron Cushing continues to work in revolutionizing an industry that is changing at an alarming speed.

As a leading brand design agency in the spirits industry, SquareThunder has been instrumental in helping craft spirits brands establish themselves in the market. Watching from the sidelines, DENNER Media has been in awe of the ease in which Aaron and his collaborative teams over the years continue to craft and creatively manipulate origin stories, mission statements, and long-term goals of spirits manufacturers into welcomed brands.

Craft spirits branding is an area of the industry that has seen significant growth in recent years, and SquareThunder has been at the forefront of this trend. Their deep understanding of the industry and their ability to create innovative and effective branding strategies have helped many clients achieve their goals (and you can see some of that process by checking out some back issues of #FastLogoFriday that they shared to their Youtube Channel.

At DENNER Media Agency, we understand the importance of celebrating milestones like this, and we want to take a moment to congratulate Aaron and his team on this incredible achievement. I mean, think about it; 10 years! That’s no small feat! That said, over the past 10 years, SquareThunder has established itself as a leader in the spirits branding space. That doesn’t happen by accident, and in their space it certainly doesn’t happen without talent. An exceptional amount of talent. Even the smallest and fun social media post can give you a glimpse into the healthy sense of humour with which they approach each day.

A picture of Aaron Cushing of Square Thunder points to some text that reads "We design awesome stuff to help companies grow!"

Their work has been recognized by clients and industry experts alike, and they have helped many brands achieve success in a highly competitive market. And as we look to the future, we know that the spirits industry will continue to evolve and change. New trends will emerge, and new challenges will arise. We’re excited by that evolution, though, as we’re confident that with collaborating creatives like Aaron and SquareThunder continue to meet these challenges head-on and with a healthy dose of both respect and vitality for the spirits industry and brand industry alike. And DENNER Media will be there to see it all as it continues to evolve, and as SquareThunder guides emerging brands into the marketplace.

Once again, we would like to congratulate Aaron Cushing and SquareThunder on their 10th anniversary. We’re proud of you. Your entrepreneurial spirit, your talent, your passion, and your dedication to your craft. Cheers to a decade of excellence in spirits branding, and to the decades to come!

Cool To Collaborate

From the onslaught of ‘noise’ in the marketplace these days, finding your voice (or better still, using it loudly enough to reach) can be challenging.

This challenge is no different for the social network professional leading the way in promoting your brand, product, or business.

What’s so very cool about today’s growing freelance segment, however, is the opportunity for collaboration, and the willingness for so many to join on a project – while largely leaving their egos, agendas, and solo mantras at the proverbial door.

“As a business owner, startup launch, or even the serial entrepreneur, if you’re trying to wrap your head around the collaboration concept, think of it like the Home General Contractor of the marketing world.”

– Joe Trevors

Just this week (thus this article) we were asked to open DENNER Media up to collaboration with another Marketing Firm, as well as third creative talent in the space for the launch of an exciting brand. While the brand is exciting in and of itself, the parallel excitement in bringing together 3 different agencies and groups of creatives is palpable.

And hey, the benefits are extended to everyone involved in this collaborative effort, or any you may be involved in. Newer to the business? Chances are you’ll be working alongside some amazingly talented, seasoned veterans. Been around a while? Upside is you can impart some of your wily marketing savvy to the next generation of cat-herders and wordsmiths.

Better still, if you’re the client, you’ve not captured the best anyone’s money can buy (on your comparable budget). You now have the perspective of a variety of Agency interpretations, a multitude of talent (which may even span generations), and unlimited opportunity in vetting products and ideas, split-tests, gaps, and more, all thanks to any number of professional and personal circles that your collaborators travel in.

“Great things in business are never done by one person; they’re done by a team of people.”

– Steve Jobs

Homes get built based on a variety of specialties and influences. From the architect, to the contractor, subs in electrical, plumbing, tile, and more, to the exterior finishes, paving companies, and landscapers. And yes, while there are certainly companies out there who do ALL of those things as part of their offering, you get a uniquely varying perspective in hiring individual firms to bring the vision of your new home together.

So too, with your brand and marketing campaign.

Next time you’re considering telling the world all about your brand, company, product, or talent, by plastering it all over social media, or throwing up some cool pics on Twitter or Instagram, consider a team in collaboration before going any further. And yes, we’d love to be involved, so reach out to me here, and let’s chat about it!


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