Turkeys Can’t Fly?

If you enjoy laughing, you no doubt already know what we’re referring to here…and it was all happening ‘Live’ in front of the “Buckeye Newshawk Award” Winner, Les Nessman!

Easily one of the funnier, and more memorable Thanksgiving Day sitcom scenarios, we’re admittedly drawn back to watch the WKRP in Cincinnati clip every year as Thanksgiving draws near. Not surprisingly, we find it as funny today, as the night it first aired.

“As God as my witness, I thought turkeys could fly.”

What’s less funny, of course, is when we can liken our own ill-planned marketing experiences to tossing turkeys from a helicopter flying our name or call-sign on a banner.

There’s absolutely something to be said for the gratification that comes with finally launching a new campaign. Likewise the rush of at times throwing caution to the wind and pushing something out that wasn’t researched and vetted can be extraordinary. Extraordinary until you realizethe parts that were wrong. The parts you’re about to be called on.

Turkey’s can’t fly? Who knew? Clearly someone tossing them from a helicopter and hoping for a positive market connection.

Research your campaign. Every aspect. Understand your audience.  Gain perspective on how your campaign will enhance your product or service awareness in the marketplace.

And hey, if you’re just not sure what steps to take next, you could always contract our Team here at DENNER Media to professionally handle that for you. If nothing else, you’d have more free time to watch an old clip from WKRP in Cincinnatti!

Happy Thanksgiving, Canada!

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